Why SEO take long

Why is so long to get SEO results in 2022?

EXPLANATION: SEO, why is it so long?

Organic SEO take time, it’s not magic!

Good SEO results are from several different factors: development and optimization of the site, number of pages of text content, the domain age and popularity of the site, optimized keywords, sector of activity, and competition.
And putting all this in place results in a pretty long period. !

The sites that rank on the first page of Google (Top 10), are on average 2 years old.


Those in 1st position have an average of 3 years.

It takes on average between 4 and 8 months to have keywords on the first page!
Of course, it takes time, but:

We guarantee you a minimum of results within 2 months!


The site audit

First, it is essential to perform an SEO audit of the site in order to detect any technical issues. We will then ask ourselves the following questions: is the site well indexed by Google? Are some pages already optimized? Have some SEO methods already been used?
This process takes time and requires the intervention of the SEO Expert, but it is essential to significantly the site ranking.

The choice of keywords

In a second step, the work will focus on the keywords on which the site must be positioned: what are they? Do they correspond to my activity? Are they wanted? What do Internet users type to find this offer?
A keyword analysis is the first step, it takes time but is necessary because it will influence both the structure of the site and its content.
Another variable in the choice of keywords: a blog post ranking on a long-tail keyword will reach the first page more quickly (about 1 month).
A more normal page will rank on a competitive keyword (3 to 6 months depending on the competition).

Other Factors to Consider

The site itself also has a direct role in how long it may take to appear in Google’s first responses.
There are many important criteria, such as the age of the domain name (its seniority), its popularity (in particular its link profile and its DA/DR), its design (mobile version, architecture), and its size (a large site is longer to index) which will speed up or not it’s ranking.
To illustrate this phenomenon, an experiment was carried out in June 2018: 3 million pages corresponding to new sites and indexed by Google for the first time in the year were chosen at random. The result? Only 4.6% of these pages appear in the first 10 results of Google one year after their 1st indexing!
Moreover, almost 75% of these pages are not even in the top 100 results. You have a very low probability of finding yourself on the first page in less than a year.
To return to the “popularity” factor of a site, this means that Internet users talk about it, that they share its content with their circle, that sites in the same sector of activity as yours link to your site. The more popular a site is, the more visible it will be in search engine results. Pages from websites that have a high Domain Authority (DA) will perform better.
This is logical and proves the importance of Google’s ranking determined by the popularity of a website.
The quantitative aspect is also significant: the more the site has pages of text content, the more it is positioned on keywords, and the better the results will be in terms of visibility and targeted traffic, and this in a faster way.
“Big sites”, i.e. those with more than 1000 pages in the index on a query, benefit from better visibility than other sites. Naturally, it is imperative that its pages are properly optimized and that the core is well built.
Finally, the sector of activity is also an element that will influence the waiting time: indeed, the more competitive the sector, the more difficult and long it will be to rank the site on the first page.

Google takes its time

Once we have created the text content pages for each keyword, Google sets its pace.
First, you have to wait for the search engine robot crawlers to identify and index the website. Once indexed, the pages of the site must then pass through the multiples Google algorithms to assign a rank to each of them. It is these algorithms based on many criteria that will determine the ranking of a page for a user request.
Second, it also takes some time for Google to identify and give credibility to new links that may point to your site.
These “backlinks” are links made by other sites or blogs to your own website and are a very important factor in SEO.
It is just common sense, for Google to take these links into account, it is necessary for its bots to crawl the pages of these other sites or blogs and identify them, which adds extra delay.
This factor has a huge influence on SEO, some people think they can screw Google by buying links on other sites.
However, Google is not fooled and is very smart: an unnatural growth of inbound links to boost its ranking is often expensive and ends up being blacklisted.
Conclusion: To give you an idea, with the help of an SEO Expert, it takes on average between 4 and 8 months to have keywords on the first page, depending on your investment, your activity, and the presence of your competitors. Without the help of an SEO agency, if you make it to the first page, it will probably take you many years to get there.

SEO is long, but we guarantee

As you have understood, natural referencing is a long process. This is why we guarantee that your site will be on the first page of Google for at least 25% of your keywords, 3 months after the launch of the campaign.
This result guarantee, by making you go up or appear in the search engine while you were absent, will show you that our strategy is running smoothly, will reassure you in its positioning results, and will allow you to accept more easily to wait for the progress takes place.
And, this result is a win-win: the traffic of the ranked site is multiplied on average by 2-3 or more.